Word of Mouth

Personal Initiative

At the beginning stages, the simplest, quickest, and most effective way to enroll a group is a word-of-mouth campaign initiated by the instructor or organizer himself. Though there are certain limits to how effective a one-man word-of-mouth campaign will be, it should be of some help with your very first local seminars. After that, it will take on a life of its own.

The idea is to personally get the word out to as many people as possible, be they friends, relatives, acquaintances, co-workers, people from your department, people you know from other seminars, friends of friends, friends of family, family of friends, etc. If you have any database of contact information (especially one related to the topic), you might use it too by personally calling around and informing people of the upcoming event in a way that isn’t pushy. When you let people know about the event, also ask them to pass on the information to other people who might be interested. What you essentially need to do is call all of the people on your contact list one-by-one and do the same with your friends’ contact lists. Throughout the entire period of enrollment for your event, tell everyone you meet everywhere you go about it and personally invite them to come. Hand out your business card and advertising brochure at the first opportunity. To hand out as many as possible, you’ll need to try to go out as often as possible and frequent various mixers and relevant networking events. There will usually be tons of people around who are interested in out-of-body travel and lucid dreams. However, you won’t find out who is until you start telling people about it.

You can go to seminars on kindred topics and tell people about your seminar without coming off as pushy. Seminar leaders usually make good use of such opportunities. After several such visits they will have gotten through to their key target audience – one that is not only interested in the topic, but is also ready to pay for and attend seminars. This is a special type of person, and you need to know where to find him.

If your friends (even ones that aren’t especially close) have any kind of "in" with groups of people potentially interested in your training sessions, don’t be afraid to ask for help. You should take advantage of each and every opportunity. It goes without saying that such work is greatly simplified in today’s world by using online social networks, where it’s easy to find your friends’ friends, their friends, the friends of friends of your friends’ friends, and so on.

If this work is done correctly, you’ll be able to enroll a group for your first training session within one to two weeks and do so without paying a dime or mobilizing more heavy-duty resources, which we will go into later. The idea is to make people talk about you and your enterprise. By starting a kind of rumor about yourself, you will force people to keep it going around in one form or another. The end result is that many times more people than you had personally spoken with will find out about your training session. This is especially relevant for "people people" and those whose life circumstances put them in contact with a large number of people.

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