Form your own team or hire a specialized marketing agency Renewing your digital marketing strategy can also mean creating your own digital marketing team, or hiring a specialized company to help you execute new strategies. If you are looking for an agency specialized in new methodologies, such as Inbound b2b database Marketing, to refresh your way of doing marketing and sales on the Internet, I recommend that you review these considerations before hiring one . Or if you're looking to build your own team, here are some of the key new features you should have when hiring: Storytellers - A vital element for the success of a digital strategy is content, all kinds of compelling, high-quality and original content that tells stories and is aimed at accompanying the journey of your consumers.
Therefore, in your team you should consider a good content editor and a team of creative writers who let their imagination fly to produce the content with which you will attract, fall in love and convert prospects into clients. Data Analyst – Who interprets the data from your website, your sales pages, social media pages and other digital marketing channels that can give you valuable information about b2b database your leads, customers; and use to optimize results. Hire someone analytical but who also knows how to tell stories through data and manage information in order to always improve the conversions of your digital assets. Social Media Manager – Social media is an important channel of communication between your brand and the community and should be treated as a separate area of
marketing on its own, working closely with the other members of your digital team and managed efficiently by a social media specialist. Link with customer service – Customer service and engagement is important if you want your business to be sustained over time. The person b2b database in charge of being the liaison with your customer service department will be responsible for all communications and interactions with the target audience. Make sure your comments and questions are answered correctly, and you b2b database should always be on the lookout for negative feedback or even attacks on your online reputation - so your team can act on it. 3. Make your brand more social, local and mobile It is not enough to