The Reality Is That Innovation In South Africa Phone Number List Companies

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Or digital transformation processes , must use an incremental and South Africa Phone Number List continuous perspective that gradually becomes a larger innovation. Otherwise, multiple problems will arise in different areas and processes simultaneously and it will be very difficult to identify and correct them. By taking small, measurable actions one step at a time, one-off issues are addressed and continuous improvements are made until moving to the next level of the process. 3. Innovation processes focused on the product and not on the client Every day, in different parts South Africa Phone Number List of the world, thousands of ideas arise to improve products and create new technologies that replace existing ones.

Many companies even have research and development departments South Africa Phone Number List whose purpose is to constantly create new products and innovations. Although we are not going to deny that this can be beneficial for companies, on many occasions South Africa Phone Number List these actions lack direction as they try to look for innovation opportunities from a product-focused perspective and not on the customer. An example of this was the Google Glass that Google released in 2012. This product promised that the technology would work for you and with it you could do everything you can do with your Smartphone through glasses.

Although it was a very big technological innovation, Google failed to South Africa Phone Number List consider that users simply wanted more intuitive smartphones and felt very comfortable carrying them in their pocket. In our experience, innovation must have a purpose, a problem to be solved, a specific objective, mainly focused on adding value to the customer or developing a competitive advantage. In both cases, innovation must respond to the needs and challenges of your customers. How to make our innovations human-centered? Putting into practice active South Africa Phone Number List listening to users is one of the keys for innovations to be truly successful, not only when we talk about products or technology. If not in any innovation that takes place in the company.