It’s important to provide your readers and students with ways to communicate with each other on your website. You might do this by setting up a forum divided into sections by topic where people can share their thoughts and experiences. Active and high-quality forums will once again bring people in and allow you to strengthen your website’s position in search engine results.

There are countless forums across a wide variety of websites throughout the World Wide Web. Even if they are not on your subject matter, there will usually be sections entitled "Other" or "Advertisements" where you can place advertisements for your activities, be they overt or indirect. The more you embrace forums, the better. This form of promotion is especially effective on forums and websites devoted to your city or town, where every reader is a potential event attendee. Location obviously doesn’t matter when it comes to distance learning or selling educational materials.

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