Finding Partners

Partners are most easily found among leaders of already-existing clubs in fields analogous to yours. You can find an enormous variety of personal-development seminars and training sessions on the Internet, in print, and on outdoor advertisements. It’s best to schedule an appointment to meet up with the leaders of such events and explain your offer to them in a matter-of-fact way. They will usually be interested in only two things: how much money they’ll make by working with you and how close the subject matter of your seminar is to their field. You should also make it clear to them that you are not going to steal their audience, but are simply proposing to temporarily borrow it for everyone’s benefit. Clearly, the closer the groups’ activities are to yours, the more students you will recruit from among them.

You can work together in the same way with the owners of websites, online stores, mailing lists, and social-network communities. Owners of mailing lists are more likely to simply sell their list for a modest sum than entertain other ways of doing business together. For example, a database with the contact information for a few hundred people might cost as much as a single ticket to one of your seminars. If you already have a mailing list made up of the contact information of your own students, you might trade for it and thus minimize your own expenses. However, such transactions are not recommended as it’s not just anyone’s personal data, but it’s the personal data of your own students, who might not be happy with the idea of you selling it off.

You can find a large number of personal-development festivals and conferences. By meeting with the organizers of such conferences (which will sometimes bring in many thousands of participants), you can come to an agreement regarding your participation in the event on mutually beneficial terms.

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