Keeping in touch with your audience after they participate in your event is no less important. Many don’t understand this and immediately forget about their students as soon as they walk out the door. This is wrong no matter how you look at it. First, many people could use the help. Second, those people might take part in other projects of yours. Third, they will be advertising you to their friends and family – assuming they are completely satisfied in the first place. That’s why you should devote the end of any training session to letting people know how they can get in touch with you, what other services you can offer them, and where they can mingle and learn more. The aforementioned information should also be repeated in fliers, text messages, and mass mailings.