– Opportunity to reach a large audience

– The short time-frame of the event

– Opportunity to sell a large amount of educational material

– Opportunity to enroll students for other kinds of training sessions

– Moderate to high profitability

– Windfall potential


– High financial risk with mass events

– The instructor almost has to be a good public entertainer

– The instructor has to be good at working with crowds

– Motley audiences (novices mixed in with experienced practitioners)

-Nearly no practical training is given

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