– No being bound by geography

– Large audience

– Opportunity to obtain "passive income"

– Opportunity to obtain a high income

– Ability to work from home

– 100% free to set your own schedule

– Interpersonal communication can be avoided if that’s your preference

– Builds the instructor’s personal brand and name-recognition


– Low success rate

– Large investments of energy, time, and sometimes money

– Getting drawn into new ends of the business (publishing, distribution, etc.)

– Lack of real teaching experience unless other forms of instruction are practiced

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